In the week from 8th to 14th of April 2019, the city of Milano was full to the brim with exhibitions, installations and events. About 300.000 people curious for the latest trends in design, scenography, furniture & architecture visited the city. Why architecture? Because a big part of the Fuorisalone took place in historic palaces or abandoned warehouses and factories, which are normally not open for the public.
The „Austrian Design – Pleasure & Treasure“ is the first exhibition I want to mention. The impressive scenographic experience in the Sala Reale, a palace at the central station, was realised by the viennese architects Vasku & Klug. Among 40 other Austrian designers and producers, our colleague Thomas Feichtner, head of the study program Industrial Design, exhibited several of his products as well.
Especially fashion and technology brands showed a lot of interactive multimedia installations – e.g. the japanese designer Nendo did an immersive installation “Breeze of light” for Daiki, a manufacturer of air conditioning systems.
Our exhibition design lecturer Alice Stori Lichtenstein curated another great exhibition in collaboration with Fondazione Kenta in Alcoa Sassetti.
To sum up my impressions – the great atmosphere I experienced in the Fuorisalone could be mainly traced back to the amazing szenographical work.
The second part of the Design Week Milano is the Salone del Mobile. With more than 5000 exhibitors it is the biggest furniture fair around the world – a huge commercial event.
Text & Photography: Sigrid Bürstmayr