This concept, which was made for the Klanglicht way-finding system and awarded the third prize, is based on Augmented Reality. An app was designed which has access to the camera of the mobile phone used. When the user opens the app, their surroundings are visible on the screen. This is where Augmented Reality comes into play: white dots mark the way through the festival, from performance to performance. The application does not only show the way and festival stops, but also other relevant places such as cafés, restaurants, public toilets and more.
This is the main function of the app, but it also informs the visitor about details of the program and the artists.
The user also has the possibility to register and create an account in the app. This way, if you are logged in, you can save specific events that are interesting to you and look them up in your profile. The app can then calculate an individual route through the festival for the visitor.
To encourage more people to download the application, another feature could be used in cooperation with restaurants, food-trucks, etc. – the Klanglicht-App is able to provide vouchers and special offers in certain localities.
This concept will be realized next semester by Klanglicht in cooperation with students of the Bachelor’s Porgram Information Design, year 2017. Many thanks to our professor and supervisor Melitta Moschik.
Text & Photograph: Hannah Filzmoser