The aim of this thesis is to establish an interface between the theory and practice of typography, and in doing so to motivate people to confront the written word with all of its rules. Nowadays type‒setting is no longer exclusively executed by specialists who have trained for years, but can rather be performed by practically everyone. Even so, the complexity of typographical rules scares off most people,

and between DIN classifications and point‒unit systems, they prefer to trust their gut instincts. During the course of this thesis the typeface Lucida Grande was analyzed through various studies, and was considered in comparison with other mostly complementary typefaces. The results of these studies are recommendations and examples of use embedded in the typeface set of rules.

Text: Jasmin Hofer, Photography: lippzahnschirm