The perception of a product’s authenticity or inauthenticity significantly influences a consumer’s purchasing process. If a product is able to transfer positive emotions and is perceived as visually appealing, the likelihood is high that the consumer will decide in favour of this product.

Furthermore, successful storytelling positively supports a holistic brand experience, like in this master’s thesis by Ramona Lampersberger.

Text & Photography by Ramona Lampersberger