This bachelor’s thesis by Isabella Auer consists of the development and the documentation of a fashion line on the topic of Pizza. In addition, it deals with trends, more specifically so called microtrends. The key aspects of the research are: What is a microtrend and how does it evolve? What are microtrends in today’s fashion-, music- and design communities of the World Wide Web?
It focuses on Hungry Castle, a creative studio based in Barcelona, which creates Public Art, and also has it’s own fashion label called, ‘Cool Shit’.
An interview with the heads of Hungry Castle illustrates the topics art, fashion and internet-trends.

Text & Photography: Isabella Auer