Prospective designers strive to distinguish themselves from others and struggle with their definition of the self, especially when starting out. This thesis addresses the necessary requirements for young designers to build their own artistic and personal individuality and the significance of their individuality, and whether their longing for being different results in being just one amongst many. It covers topics such as taste, style and individuality, as well as imitation, inspiration and identity. The thesis offers ground breaking steps for young designers for creating a personal creative paradise, and highlights the importance of balance and the exchange of ideas with other creatives to reach their aim of self individualisation.
Text & Photography: Stefanie Brückler