Congratulations to Sabrina Öttl, who has received the Red Dot seal in recognition of her convincing design quality and creativity!

The publication “Ansichtssache. Über Lesbarkeit und die Details in der Typografie”, which was her Bachelor’s thesis project, was recognized with Red Dot Award: Communication Design 2017.

  

  

  

  

  

“Ansichtssache” (Matter of opinion)
About readability and the details in typography

This thesis analyses the aspects of microtypography that affect the readability of printed text.

Type is language visualized. Every day we encounter information made out of letters that are then combined to words in different media. This thesis demonstrates that font selection alone is not what matters most for optimum reception of a text. Typography is a craft and requires knowledge, proficiency, sense and experience of its practitioners.

* This thesis was also awarded with the European Design Award 2017, Bronze

Photo: Sabrina Öttl